Basanti
Basanti
Basanti is a gourmet tea brand in Mexico, targeted for premium audience. The brand belief rediscovers wellness as a modern luxury. To do so, the brand created a unique visual language combining glossy and matte surfaces on a minimal black and white pallette as a canvas for a beskope handwriten typeface shaping the logo and packaging. The relaxed traces of the logo creates a strong tension with the pulished surfaces of the packages making for one sexy looking package.
Enjoy bonus photos below.
[via The Dieline]
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