The skinny on Joyrich.

Joyrich is a Los Angeles based brand and store that debuted in 2007 under the concepts of freedom, hope, dreams, and love. Supporting the image of casual and carefree style with rich and luxurious attitude, Joyrich has been designed to promote a lifestyle that is real and happening. The store, located in famed shopping district, Melrose Ave., carries an intelligently selected range of upcoming and respected local and international labels, as well an extensive collection of the Joyrich brand for both men and women. The boutique attracts an eclectic customer base with a common affinity for forward-thinking fashion, music, and art.

The recently launched Spring/Summer 2010 collection stays true to the brand’s contemporary street casual roots, while progressively developing a fresh take on nostalgic looks of the late 1990s. Iconic themes of the decade are revived through a multi-faceted combination of punk rock, grunge, and hip-hop influence. The UK meets LA concept provides an extensive canvas to express the line’s individuality and fun energy throughout the collection. Vintage florals, classic luxury patterns, and edgy leopard prints are highlights of this seasons versatile looks.

The commitment to high-end yet accessible apparel concepts establishes the Joyrich brand as one with strong market influence and a creative edge. We love their looks, their scene, and their approach to fashion. This is street wear done right.

Chatting with Leah Schmidt & Cottrell Guidry of Joyrich.

Q: Coolest event Joyrich has been a part of?
A: Our own events always turn out to be the funnest because it's great to hang with the fam and see how many people support us. We are currently throwing a 2 year anniversary party at Bardot in Hollywood that will be our biggest event. DJ's Paserock and Devin Lucien with performances by Imprint and a group called U-N-I.

Q: Tokyo or Paris?
A: Tokyo for life.

Q: Favorite Melrose lunch spot?
A: 8oz. Burger Bar is the best spot. If you want healthy, then M Cafe.

Q: More likely future Joyrich accessory – slap bracelet or fanny pack?
A: We’ve brought a neon and metallic fanny pack or two. Slap bracelets… hmmmmmmmmm.

Q: Favorite LA musician/DJ?
A: There are so many…. Favorite DJ's are: DJ AM...RIP, Pase Rock, Devin Lucien, Gomez Warren IV, Excel, DJ Lady Sha.

Q: Top 3 Joyrich celebrity shoppers?
A: Fergie, Kerri Hilson, Lil Wayne.

Q: American Apparel or Alternative Apparel?
A: Both.

Q: Designer/brand x Joyrich collaboration wish list?
A: 2010 will bring some exciting projects, JOYRICH x LeSportsac is currently in the works. Look out!

Q: What styles would Joyrich love to bring back?
A: We’d like to keep you guessing.

Q: Favorite LA food truck?
A: Definitely Kogi BBQ truck for the Korean BBQ and Mexican Fusion.

Q: Music you’re currently playing in store?
A: At this very moment its Junior Boys on Pandora Radio.

Q: Favorite magazines?
A: Nylon, Complex, GQ, Details, Men's Non-No Japan

Q: Best coffee in LA?
A: The Nescafe Tasters Choice instant coffee stick packets we are drinking in the office right now. “Real Beans. Real Flavor. Real Value.” We keep it classy.

Q: Blogs you’re reading?
A: Joyrich Blog.

Q: Favorite season for fashion (Winter, Spring, Summer, or Fall)?
A: Gotta keep things on point 365.

Q: Nike Or Adidas?
A: Nike. Adidas has its old school and collaborative moments.

Q: Have you considered an eco-friendly clothing series?
A: We love our planet earth.

Q: If you were going to expand your product line outside of clothing and accessories, what would you sell?
A: Lifestyle products, cosmetics, music… keep it comin, we’ll keep it fresh.

Q: Has anyone at Joyrich slept with Tiger Woods?
A: Every single one of us. Talk about PGA “Player” of the year.
 

The Top 5 reason why Joyrich is awesome:

5, We're a forward brand that brings a unique blend of Japanese and West coast style.
4. We're currently international, progressing globally, and continue to keep it flavorful and accessible.
3. We have a great celebrity following along with a solid support network out in the streets.
2. We have an amazing company team in both LA and Japan.
1. JOYRICH just celebrated the opening of our new Tokyo store located in Harajuku at the La Foret center! Making major moves!

Thanks to Leah Schmidt, Cottrell Guidry, and Chris Kennedy of Joyrich for helping us put this together. Get connected with Joyrich on Facebook, Twitter, and on their blog.

Click here to shop their online webstore or visit them on Melrose and let them know b!POP sent you.