The skinny on BAGGU.

BAGGU is a small team of designers and entrepreneurs, founded on the principle that good design should be functional, beautiful and affordable. Their goal is to make basic products that fill lots of uses, not just one, so you can own less stuff.

Like something of an American Apparel for bags, BAGGU believes in bright colors, high style, quality materials, and economy of use. Based on the form of the iconic plastic grocery bag, a BAGGU does the same job without harming the environment. Because reusable bags only reduce waste when you use them, BAGGU bags are made light weight, so it's easy to keep with you for an unexpected errand but attractive enough that you’ll actually want to carry it. Using one BAGGU for one year replaces 300 to 700 disposable bags. With a product line of 8 unique bags, BAGGU offers something for everyone or anything and we think it's great.

Green on principle, BAGGU does it right and from there, everything else falls into place. With their return/recycle policy, ethically manufactured practices, and ecofriendly materials, BAGGU is the new green, by just being the new black.

Chatting with Emily Sugihara of BAGGU.

Q: Favorite emerging ecofriendly brands/companies/products?
A: I just bought this for tea on the go. OMG I love it so much. I’m also a huge Dyson junkie.

Q: If you could collaborate with anyone on a bag design, who would it be?
A: We’d love to get in a time machine and have Emilio Pucci do a print for us.

Q: Favorite store to shop for clothing?
A: I am very into St. James stripes shirts – you also see a lot of A.P.C. and J. Crew around the BAGGU office – usually mixed with something vintage.

Q: Blogs you read?
A: Style Rookie, Reference Library, NY Times.

Q: Have you considered making a solar panel BAGGU bag?
A: No.

Q: East Coast or West Coast?
A: Both – grew up on the West Coast, live in NY now.

Q: Dream BAGGU model?
A: Either Michelle Williams or Dakota Fanning.

Q: Favorite retail store selling BAGGU products?
A: We love all of our stores – but we just got into Colette in Paris – very excited about that!

Q: What are some things that you do to keep the company green?
A: We print on both sides of the paper.

Q: Favorite magazines?
A: French Vogue, Teen Vogue & Purple

Q: What new bag innovations can we expect to see in the future from BAGGU?
A: There are rumors of a backpack.

Q; Favorite BAGGU office lunch spot?
A: Roberta’s in Bushwick.

Q: Favorite celebrity BAGGU shopper?
A: Ira Glass.

Q: Best selling BAGGU bag of all time?
A: Peacock.

Q: Favorite ecofriendly clothing line?
A: Bodkin.

Q: Concept BAGGU item that never made it to production?
A: Invisible BAGGU.

Q: Things you’re inspired by?
A: The Internet.

Q: What bag from your product line would you recommend for a manly man?
A: A black BAGGU – looks just like a plastic bag.

Q: Where did the name “BAGGU” come from?
A: Japanese for bag.

Q: What music are you listening to?
A: Liturgy.

Q: What’s next for BAGGU?
A: More bags!
 

The Top 5 best selling colors in the standard size BAGGU.

1. Peacock
2. Navy/ White Stripe
3. Black
4. Lime
5. Fuchsia

Thanks to Emily Sugihara of BAGGU for helping us put this together. Get connected with BAGGU on Facebook and Twitter. Shop the line here.

PS - Win a free BAGGU bag by either sharing this link on Facebook or retweeting this tweet. We will randomly award one winner a free bag of their choice. Enter by 2/1 to win!